ENG
Lecturer of Journalism Chair, Department of Media & Communication

Ochieng, Robi Koki

Ms. Robi Koki Ochieng is a Career Educator with an experience of 25 years in teaching. She is currently a Lecturer in the School of Communications, Cinematics and Creative Arts at USIU-Africa since January 2010 e. She is a PhD candidate at The University of South Africa (UNISA) and her research interest is in how governance is reported in print media with the aim of developing a new normative model for measuring media performance in reporting of emerging governance systems in Africa. I hold a Master of Arts in Communication Studies attained at the University of Nairobi (SOJ & MC) in 2006 and pursuing a Masters in Organizational Development at USIU-Africa. I also hold a Bachelor of Education (Arts) specialized in English Language & Literature attained at the English Moi University; Kenya 1994. She is Media Critique who makes appearances in media related shows on various media houses, she is a communications & media researcher especially in media and gender issues. She has worked with students as a producer of broadcast and radio content; a convener of the USIU-Africa Journalism Alumni and editor of various publications
Email Address

rochieng@usiu.ac.ke

Location

Nairobi, Kenya

More Details

AREAS OF SPECIALIZATION

  • Media Studies
  • Development & Organizational Communication
  • Media & Gender

ACADEMIC QUALIFICATIONS

  • PhD in Communication Studies (Ongoing) – University of South Africa (UNISA), South Africa
  • Master’s in Organizational Development (Ongoing) – United States International University–Africa
  • Master of Arts in Communication Studies – University of Nairobi, Kenya (2006)
  • Bachelor of Education (Arts) – Moi University, Kenya (1994)

COURSES TAUGHT

  • Corporate Communications
  • Public Relations
  • Media Ethics
  • Gender Reporting
  • Community Media
  • Behaviour Change Communication (BCC)
  • Information, Education & Communication (IEC) Strategies
  • Media Studies
  • Organizational Communication
  • Development Communication Theories
  • Communication Research
  • Communication Theories

 

PUBLICATIONS

Journal Articles:

  1. Examination of the effects of, and mitigation strategies against, online violence on women journalists in Kenya – ARTICLE 19 Eastern Africa (15 November 2018)
  2. Media monitoring of online violence perpetuated against prominent and professional women in Kenya – ARTICLE 19 Eastern Africa (15 November 2018)
  3. An exploratory study of conversations on sexual and reproductive health rights of Kenyan women on Kilimani Mums and Dads Uncensored (Original) Facebook page – ICAfrica 2nd Biennial Conference, Ghana (6–8 November 2018)
  4. God on the Ballot Box: An exploration of social media conversations on Christian religious analogies used in the 2017 General Elections of Kenya – MEDCOM 2018 (A288), 4th World Conference on Media and Mass Communication, Bangkok, Thailand (5–7 April 2018)
  5. An exploration of gender-based violence in online print media stories on prominent women journalists in Kenya (20 March 2018)
  6. Presenter, Media Monitoring Dissemination Forum on Online Violence of Women Journalists in Kenya – AMWIK (23 January 2018)
  7. Media monitoring of the coverage of online violence against women journalists in Kenya – AMWIK (4 November 2017)
  8. Media monitoring analysis: Reviewing newspaper and electronic media coverage of sexual and reproductive health and rights – Association of Media Women in Kenya (AMWIK) (20 December 2016)
  9. Global trends in advertising and public relations industry in the digital era (April 2015)
  10. The impact of digital migration on broadcast television in Kenya (March 2015)
  11. Compiling a case studies book on reputation management in the Kenyan context (September 2013–to date)
  12. Kenyan media’s adherence to the code of conduct – EAMARC Conference (November 2013)
  13. Gender stereotyping in Kenyan media: Representative codes of women in print media advertisements – EAMARC Conference (November 2013)

Books Editor and Contributor to:

  1. Fiction Books
  • In Pursuit of Love – Mercy Toukou
  • My Journey with Cancer – Mercy Orengo
  1. IEC Cartoon Books
  • Cheso (unpublished) – Mass.Dev Consultancy (June 2014)
  • Lynn – JRN 3008: Community Media Class (March 2013)
  1. Professional Books
  • Dust Depo Artist Studio – Dorothy Muthangi (July 2015)
  • Marketing & Branding Perceptions – Beryl Obiero (May 2014)
  • These Hands Were Made For (Photo Book) – Malcolm Muga (May 2014)
  • Expert View in PR by Experts – Victoria Nyamunga (July 2013)
  1. Magazines
  • Ability Magazine (May 2017)
  • Aloof – Vera Maina (July 2015)
  • Unmasked – Steve Nderitu (July 2015)
  • The Journo: Exploring the Journalists’ World – Michael Manyibe (December 2013)

 

Book Chapters:

  • Case #9: Weka Condom Mpangoni
  • Case #7: The Star – KQ to Spend KSh 800 Million on Staff Redundancy Costs, in PR by Experts: Kenyan Experience – Victoria Nyamunga (July 2013).
    Available at: academia.edu

GRANTS

  1. Communication Strategy Developer: Grantee & Communication Strategy Developer – DAI Global, LLC January- August 2017 to design Countering Violent Extremism Strategic Communication Pilot DAI Global ,LLC January, 2017
  2. Grantee & Project Coordinator, Curriculum Development – Building the Capacity of Civil Society Organizations for Strategic Advocacy- Grant by Amplify Change- Grant -4 th December 2016 On-going

CONTENT FOR TV & RADIO

  • The Nubian Niceness – The Hidden Gem
  • Beautifully Azil
  • The Cook Up (Vlog)
  • Kisii Delicacies (Vlog)
  • Kibera Girls Project
  • The African Dance
  • The Situation Comedy (Vlog)
  • Images of Terror
  • Branding You
  • Scraping Education
  • The Storm
  • The Other Side
  • Skika – Talk Show on Human Rights
  • Professional Communication & PR Training Materials:
    • Leadership Communication
    • Conduct of Meetings
    • Management Communication
    • Marketing Communication
  • BCC/IEC Materials: Subira
  • Chasing the Wind
  • Campus Chit-Chat (Radio Show) – USIU Radio 99.9 FM (Labour Laws)

 

TELEVISION & MEDIA APPEARANCES

  • K24 Wikendi – Media Expert Commentator (9 November 2018)
  • Press Pass (November 2018) – Media Propagating Political Discourse
  • KTN News – Bottom Line Africa – Media Industry Models (October & 20 March 2018)
  • KTN Morning Express: Newsroom – Reviewing Kenya Education Reforms (28 February 2018)
  • IBRU TV – Media & Election Reporting (1 February 2018)
  • KTN Morning Express: Newsroom – Media Direction after 2017 Elections (6 & 13 December 2017)
  • Press Pass – NTV – Reporting Presidential Inauguration (27 November 2017)
  • Listening Post – Al Jazeera – August 2017; June 2016
  • KTN Morning Express: Newsroom – March 2016 to date
  • State of the Nation – Nation FM 96.4 – Impact of Government Withholding KDF Casualty Figures after Al-Shabaab Attacks
  • USIU Radio 99.9 FM – Convenor/Contributor, Real Talk with Katiti Kateta (July–August 2016)
  • Press Pass – NTV – Expert Guest on Media Reporting on Corruption (29 March 2015)
  • KTN News Checkpoint – The Other Kenya: The Best and Worst of Kenyan Journalism with Allan Namu (13 December 2014)